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In 1997, Harry Potter and the Sorcerer’s Stone was released and in 1999 the book and the subsequent series exploded.  Unless you’ve been in hidden under a rock for two decades, you would have known about the films and the fanaticism that are Potterheads.  Vacationing schools have been built on the premise of the fictional school Hogwarts, off Broadway plays, spoofing the story have come and gone, Wrock (wizard rock bands) have folded themselves into the subculture of nerd rock, Universal theme parks have their own Hogsmede, there’s an entire website dedicated to the history of magic, centered on the writer J.K. Rowling’s material called Pottermore, and millenials have been seen playing quidditch; all spin-offs from said books.

It’s been nine years since the release of the final book in the series “Harry Potter and the Deathly Hallows”, but the magic has not subsided.  In the last year, we have heard about the first of three new motion pictures being produced about the wizarding realm, the first entitled “Fantastic Beasts and Where to Find Them”, starring Eddie Redmayne, the play “Harry Potter and the Cursed Child”, opening in London at the Palace Theater this July, and now new stories about American witches and wizards available on the Pottermore website, written by J.K. Rowling herself.

The first two in the American series have already been released with the third scheduled to drop on March 10th at 7PM ET, and fans are excited.  Folding in the history of Native American animal shifters (animagi) in the first story and the Salem witch trials in the second, many Potterheads are anxiously waiting to find out more about the American wizarding heritage that many fans have craved to discover.  We’ve been informed of the Magical Congress of the United States of America (MACUSA) and the alternate term for muggle (No-Majs) that the new worlders use, plus the sister wizarding school of Hogarts in the states, Ilvermorney School of Witchcraft and Wizardry.  Potterheads have been gushing, knowing this is just the tip of the iceberg.

In a decade where longevity in the digital space is a meme that lasts a week, Harry Potter and the wizarding world where it resides has been an anomaly.  With socialites like Kim Kardashian West posting naked photos on Instagram making the rounds, and plenty of teens following suit for a touch of fame, perhaps the best way to establish a lasting loving impression is to make something wonderful, that will touch people, because it touched and made a lasting impression on you first, then sharing it with the world.  You’ll get more love in the long run.